An idea is not enough
How many times have you heard of a startup idea, checked them out, thought that it won’t go anywhere, then a few months or years later you hear about it growing tremendously? I know that I have done that many times before. So, I started tracing what different startups do in order to succeed. The short answer is that they never give up, but instead they follow a process.
An event is something that happens or occurs in a certain place and time. It usually gets us excited and ready to do something. But this is entirely different than a process which is a serious of continuous actions targeted towards an end goal. For example starting a business is a process that includes fine tuning, funding, expanding, innovating, supporting, building a community, …etc. A long process isn’t as easy as an event. In fact, a process is more continuous, it takes a lot more motivation and passion, and it is more rewarding.
Great ideas aren’t enough because I believe that an idea is an event that takes place due to a number of driving factors such as needs and inspiration. However, incubating this idea and making it a successful business is a process. Following through this process and overcoming the obstacles is what will take your business to the next steps.
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That’s why I laugh when entrepreneurs won’t tell me their idea. Even the greatest inventions don’t make businesses.
Edison had to sell his idea of electric street lights versus gas lights.
If the idea is so easy, that merely hearing it would enable one to execute, its probably not worth pursuing. The main challenge for entrepreneurs is timing. Your perfectly executed plan for a market that isn’t ready will fail.