Dec 21, 2009 Posted on Dec 21, 2009 in Ideas | 0 comments

An idea is not enough

How many times have you heard of a startup idea, checked them out, thought that it won’t go anywhere, then a few months or years later you hear about it growing tremendously? I know that I have done that many times before. So, I started tracing what different startups do in order to succeed. The short answer is that they never give up, but instead they follow a process.

An event is something that happens or occurs in a certain place and time. It usually gets us excited and ready to do something. But this is entirely different than a process which is a serious of continuous actions targeted towards an end goal. For example starting a business is a process that includes fine tuning, funding, expanding, innovating, supporting, building a community, …etc. A long process isn’t as easy as an event. In fact, a process is more continuous, it takes a lot more motivation and passion, and it is more rewarding.

Great ideas aren’t enough because I believe that an idea is an event that takes place due to a number of driving factors such as needs and inspiration. However, incubating this idea and making it a successful business is a process. Following through this process and overcoming the obstacles is what will take your business to the next steps.