Dec 21, 2009
An idea is not enough
How many times have you heard of a startup idea, checked them out, thought that it won’t go anywhere, then a few months or years later you hear about it growing tremendously? I know that I have done that many times before. So, I started tracing what different startups do in order to succeed. The short answer is that they never give up, but instead they follow a process. An event is something that... read more
Dec 11, 2009
Goals, Strategies, and Tactics
Before you jump to the definitions, you need to know that there is a very fine line between each of them. I am sure that you have already guessed the huge debate. Seth Godin has a good description of the differences from marketing perspective. Here is my attempt at simplifying the definitions. Goals are end results that you would like to achieve. Strategies are ideas on how to achieve those goals. Tactics... read more
